The way Wilson describes the creative process is very similar to the way many inventions have come about. It has a very interesting contrast to Nuvu's process. He proposes to start from the end, the final product, while at Nuvu we start with a prompt and are told our first idea is rarely the best. But he also might be proposing the opposite, "There is an imagined ending, and usually an imagined beginning, and a selection of bits and pieces that might fit in between" pg 74. The ending could refer to the solving of the problem, not the product. The bits and pieces could represent changes in the idea as information is obtained and prototypes are made, and the beginning could refer to the original idea, what you think the project will be.